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Romania Lockdown

Stay Home, Order Online, Adapt

41 Comments / Blog, Communications, Crisis, Reputation /

What lessons are we likely to draw from the recent lockdown limbo now that life is slowly turning back to normal? Will it be all the way back to normal, including the complacency of dominant market players never short of eager customers? Romanian marketing consultant Olimpia-Elena Andronic believes we, both the public and businesses, have become more supportive, empathetic and adaptable. In a piece on business communication in Romania during the pandemic, she presents new emotions that replaced smug confidence usual for business commercials before the crisis.

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Corona distancing in Berlin on Palm Sunday 5 April 2020

Defy the panic, keep it safe and get back to normal soon

6 Comments / Blog, Crisis, Non-comms, Personal notes /

One cannot defy a virus, but one can and must defy the panic and that standstill that is dragging us into a recession that will prove a much traumatic experience for a huge part of the society, eventually everyone. I hope that a week of good Easter weather will show that the spike in the spread of the virus has nothing to do with people willing to get back to normal.

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EU in my life

EU in my life. Thinking big

4 Comments / Blog, Non-comms, Personal notes /

I am a European, and proud of it. Now, 69 years after the first European treaty was signed amid the smouldering ruins after World War 2, the EU is still a novel and unique form of governance. No group of countries have ever agreed on a union as real and attractive as the EU. I hope this five to seven-minute read gives an idea of how much the EU really means to someone like me.

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Bigger than techs. About challenges to effective communication today

2 Comments / Blog, Challenges, Communications, Reputation /

Communications is nothing if not trusted. Winning trust is a tall order. A few years ago, most of us were immersed entirely in coping with the new tools and techs. While this phase is surely far from over, we are coming closer to admitting that communications is more than its tools.

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Documentary on French Guiana on France24 TV channel

Reputation as a flight to quality in seas of content

Leave a Comment / Blog, Communications, Content production, Reputation /

We shift away from the TV, away from manipulation—either commercial or ideological. And we will have less and less tolerance to manipulation in any new media outlets with ambitions to replace the current mainstream media. My take on reputation as a decisive criterion for what survives and what will die in the future professional content production.

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