What lessons are we likely to draw from the recent lockdown limbo now that life is slowly turning back to normal? Will it be all the way back to normal, including the complacency of dominant market players never short of eager customers? Romanian marketing consultant Olimpia-Elena Andronic believes we, both the public and businesses, have become more supportive, empathetic and adaptable. In a piece on business communication in Romania during the pandemic, she presents new emotions that replaced smug confidence usual for business commercials before the crisis.
One cannot defy a virus, but one can and must defy the panic and that standstill that is dragging us into a recession that will prove a much traumatic experience for a huge part of the society, eventually everyone. I hope that a week of good Easter weather will show that the spike in the spread of the virus has nothing to do with people willing to get back to normal.
Besides knowing where you go and what you do in a crisis situation, speaking with one voice is of utmost importance. The alignment of your organisation may become a key to keeping its reputation, saving its brand and securing its business.